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About Us
About Us
At Xia Jewelry, we believe jewelry should be as genuine as the moments it celebrates. With more than 20 years of experience, my journey began in Kuala Lumpur, Malaysia, where I founded and operated SIMFONI PEARLS — a jewelry company specializing in genuine pearls, gemstones, and fine designs. For two decades, I had the honor of helping customers discover timeless pieces inspired by the rich beauty and traditions of Southeast Asia.
Two years ago, I moved to Myrtle Beach, South Carolina, and brought that passion with me. Through Xia Jewelry, I’m proud to introduce Southeast Asian–inspired jewelry design to the local community — blending elegance, authenticity, and cultural artistry with timeless styles that anyone can wear and love.
Our collection features genuine pearls and gemstones set in 925 sterling silver or gold — carefully selected for quality, beauty, and value. Unlike large corporate jewelers, Xia Jewelry offers something more personal: a warm shopping experience, honest guidance, and the joy of finding jewelry that truly speaks to you.
Thank you for supporting a small local business. Your trust means everything, and I look forward to sharing my passion for jewelry — from Asia to Myrtle Beach — with you.
Welcome to Xia Jewelry
At Xia Jewelry, every piece is chosen with care to bring you timeless beauty and lasting value. With over 20 years of experience in the jewelry industry, I’ve turned my passion for pearls, gemstones with 925 sterling silver or gold into a collection that is both elegant and authentic.
As a small local business at Coastal Grand Mall in Myrtle Beach, I’m proud to offer something different from the big corporate stores — genuine jewelry, fair prices, and a personal touch in every interaction. Whether you’re searching for a classic pearl necklace, a sparkling gemstone ring, or a meaningful gift, you’ll find jewelry that speaks to your heart.
Why Choose Us
Unique, Handcrafted Jewelry: A combination of handmade and carefully chosen pieces – giving customers something truly special — not mass-produced.
Coastal Inspiration: Our designs capture the essence of the beach, evoking memories of vacations, ocean serenity, and coastal elegance.
High-Quality Materials: We use genuine pearls & gemstones set in gold or 925 sterling silver, ensuring durability and long-lasting beauty.
Personalized Experience: Whether it’s choosing charms, gift wrapping, or advice on styling, we provide attentive, friendly service.
Local & Authentic: For Myrtle Beach visitors or those seeking a piece of the coast, our jewelry is authentically tied to the region, unlike generic online options.
Problem We Solve:
For Gift Buyers: They want meaningful, memorable gifts that feel personal and elegant.
For Jewelry Lovers: They want high-quality, unique pieces that stand out from mass-market jewelry.
For Coastal Enthusiasts: They want a way to carry the memory of the beach with them — stylishly and tangibly.
